About Us

Craig D'eletto is the main TORTUGA with a shiny shell and deep wisdom.

Our mission is to discover innovative and impactful brand propositions and deploy durable commercial methodologies.

We begin with discovery and assessment. What are you making? Why are you making it? Understanding the proposition, the key consumption drivers, the pricing, the package informs our ability to build the ambition. Next, optimization and modeling. Building the plan to deliver the ambition.